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Loyola University Maryland unveils "Loyola Ready" brand

Yahoo! Finance

February 5, 2020


After a year of research and creative development, Loyola University Maryland is revealing its refreshed brand this month. The brand highlights the preparedness and confidence students achieve through Loyola's distinctive blend of Jesuit liberal arts education and career preparation.

The brand's key message is that Loyola University Maryland students are more than ready for what the future holds. They are "Loyola Ready."

The refreshed brand will be reflected through strategic marketing and communications efforts that will highlight the experiences and outcomes of Loyola's exceptional students and graduates. A redesigned Loyola website launches today, and the supporting advertising campaign and communication materials will begin to enter markets this month.

"The 'Loyola Ready' brand concept is about being prepared in a very specific, distinctive way for the new world of work," said Sharon Higgins, associate vice president for marketing and communications. "It's about the depth and breadth of a Loyola education, about connections as well as expertise, about gaining deep knowledge and practicing nimble thinking, and underscoring that this depth and nimbleness instill a confidence that generates excitement, inspiration, and anticipation of the unknown."